ANTI SOCIAL SOCIAL CLUB (ASSC)

Anti Social Social Club (ASSC) is a streetwear brand founded in 2015 by Instagram personality Neek Lurk. The brand began while Neek was working at Stüssy as the Social Media and Brand Marketing Director, and it reflects the founder's personal struggles with mental health through a simple yet impactful range of t-shirts, hoodies, and accessories. Anti Social Social Club is best known for its original logo, a serif typeface distorted into a wavy shape, which has become the cornerstone of the brand's identity and is heavily featured in its collections. The brand is also recognized for its use of bold colors and melancholic phrases like "Give me happiness gives me pain," "Fxxk everyone it's just you in the end," and "Get Weird." Unlike traditional brands that follow seasonal release schedules, Anti Social Social Club typically launches several collections a year, with the size of these drops rapidly growing— the most recent one included over 60 items. The brand has also hosted several pop-up shops in Los Angeles and has collaborated with prestigious brands such as Fragment, Undefeated Mastermind Japan, A Bathing Ape, Vans, and Modernica. These collaborations often feature the ASSC text logo combined with the partner brand's iconic designs, such as A Bathing Ape's camo sweats or Mastermind's Skull & Crossbones logo.